Strong cattle prices bring opportunity, but production costs still matter. King Ranch is adding $Profit genetic evaluation and economic indexes to the time-tested methods that guide our selection and breeding decisions. We believe these tools give us—and our customers—another advantage.

$Ranch® predicts profitability through weaning.

$Feeder® predicts profitability from weaning to harvest.

$Profit® brings maternal and feeding performance together, considering traits that influence both revenue and production costs.

These indexes add another tool to our selection process, supporting productive cow herds, efficient feeder cattle, and carcass value—all grounded in cattle that perform under real ranch conditions.

Look for more information as we incorporate these tools into our operation and future sale offerings.